Adventure Within Reach
With international travel on pause in 2020, Eagle Creek, an American travel luggage and gear brand, had to reimagine its storytelling approach from globe-trotting adventures to exploration closer to home. We set out to launch the Adventure Within Reach campaign with the sole idea that adventure doesn't have to be thousands of miles away to be meaningful and inspiring.
I led and directed (with a dash of modeling) this multi-day shoot though the mountains of Colorado alongside a small, but mighty crew. One goal of creating this visual campaign was to allow for a bit of escapism from the weight of what the world was going through at the time. More importantly, we aimed to inspire people to rediscover their local surroundings through a lens of exploration.
Beyond the shoot, I was hands-on in the post-production phase creating key assets myself and alongside the team and overseeing additional campaign content across all of Eagle Creek's digital and wholesale channels.
Photo Credits:
Photographer: Ben Horton & Ben Raines
