Doc2Doc Rebranding
Doc2Doc is a financial lending company based in the United States. They specialize their tailor-made services specifically to aid doctors and medical professionals with financial stability during their careers, whether that be helping with relocation costs, advancing their practices, or focusing on a major, personal life change. I partnered with the Doc2Doc leadership to elevate and reshape the brand image across all touch points and platforms, including social impact, OOH, refreshed logos, icons, imagery, guidelines, as well as introducing animations and illustrations to humanize the brand in order to bring a greater sense of approachability.
7GO Rebrand
7GO is a landscaping company based in The Netherlands. The symbolism reflected within the name itself has deep meaning to the company founder and his family lineage. After extensive discussions with the client, I set out to create a logo that not only reflected their energy but also honored the significance of their roots. The final design integrates the numeral base with organic elements, capturing both structure and nature. It was also important to elevate the static icon with an animated version to not only stand out from competitors but also to celebrate growth and form. The result is a modern yet timeless approach that feels grounded, unique and symbolizes the future of 7GO.