Doc2Doc Rebrand
Doc2Doc is a financial lending company based in the United States. They specialize their tailor-made services specifically to aid doctors and medical professionals with financial stability throughout their careers, whether that be helping with relocation costs, advancing their practices, or focusing on major, personal life changes.
At the time, Doc2Doc was utilizing a wide array of colors and gradients as well as a shape library that wasn't always consistent across their brand touch points. By prioritizing and updating specific core colors, building and implementing a purposeful shape library, and setting boundaries around accent and gradient usages, we were able to steer the company towards a clear, strong and trustworthy brand image.
I partnered with their team to elevate their brand image, including social impact, refreshed logos, iconography, imagery, and brand guidelines. I also introduced animations and illustrations to humanize the brand and bring a greater sense of approachability while remaining professional.
