Undyed Collection
Eagle Creek as always had sustainability and their effects on the planet in mind. The brand aimed to take this goal further by developing the Undyed Collection. This product line was made entirely from undyed materials, which dramatically reduced water and chemical use during production.
I directed the initial concepts and lifestyle shot, designed all packaging, developed the collection logo, early campaign assets, and product feature pages. We shaped the packaging to reflect the impact goals of the collection by using recycled materials, an embossed main logo tag without inks, and minimal ink usage where necessary.
Photo Credits:
Photography: Jess Kugler (New West Photography)
