JanSport Apparel Launch
In 2023, JanSport return to apparel for the first time in years with a line designed to balance nostalgia & JanSport DNA with the energy of modern youth culture and cause-focused messaging. I led and directed the lifestyle shoot for this launch with an on-location production in Jacksonville & Gainesville, Florida capturing a mix of vibrancy, playfulness, grit, and expression.
I also directed and shot the studio assets focused on clean and versatile photography giving way to a fresh visual approach allowing the print design to shine.
Credits:
Photography: Ben Sellon, Matt Good
T-shirt Designs: Jon Laser, Josh Kitt, Sarah Fulton
