JanSport Apparel Launch
In 2023, JanSport returned to apparel for the first time in years with a line designed to balance nostalgia and JanSport DNA with the energy of modern youth culture and cause-focused messaging. I led and directed the lifestyle shoot for this launch with an on-location production in Jacksonville & Gainesville, Florida capturing a mix of vibrancy, playfulness, grit, and expression.
I also directed and shot the studio assets and focused on clean and versatile photography allowing the print designs to shine.
Lifestyle Photography: Ben Sellon
Lead Art Director, Editing: Matthew Good
Studio Photography: Matthew Good
CD: Ben Raines
AD II: Jon Laser
Brand Manager: Anisah Parks
Apparel Designs: Jon Laser, Josh Kitt, Sarah Fulton
