Beyond my work with internal creative teams, I’ve spent my career as a freelance creative collaborating with clients across the globe. From startups to established brands, I've strived to deliver visual identities that not only stand out but more importantly stay true to the brand's DNA and core values. Whether it’s a fresh new look or a strategic brand refresh, my goal is to bring clarity, creativity, and cohesion to every brand touchpoint.
7GO
7GO is a landscaping company based in The Netherlands. The symbolism reflected within the name itself has deep meaning to the owner's family history. After extensive discussions with the client, I set out to create a logo that not only reflected the company’s values but also honored the significance of that symbolism. The final design seamlessly integrates the numeral with organic elements, capturing both structure and nature in harmony. It was also important to elevate the static icon with an animation that celebrates growth and form. The result is a modern yet timeless identity that feels grounded, personal, and uniquely 7GO.
Doc2Doc
Doc2Doc is a financial lending company based in the United States. They specialize their tailor-made services specifically to aid doctors and medical professionals with financial stability during their careers, whether that be helping with relocation costs, advancing their practices, or focusing on a major, personal life change. Doc2Doc had established some ground rules when it came to their brand identity, but I partnered with their team to elevate the brand across all touch points and platforms, including social impact, refreshed logos, iconography with dimension, imagery, brand guidelines, as well as introducing animations and illustrations to humanize the brand and bring a greater sense of trust and approachability.