As an Art Director for Eagle Creek, I've directed video shoots, lifestyle/outdoor & in-studio photoshoots, and created an array of marketing assets ranging from seasonal campaigns, rebranding and digital exploration and implementation, e-commerce promotions, event collateral, and more.
Adventure Within Reach Campaign
As COVID-19 has forced many industries to rethink strategies, Eagle Creek is no exception. A brand that focuses on international adventure travel, Eagle Creek pivoted their 2020 campaign to focus on exploration and adventures within your backyard. I directed this multi-day shoot for the campaign in Vail, Colorado bringing the awe-inspiring views of domestic adventures to the forefront of our marketing initiatives.
Photographer: Ben Horton
UNDYED Collection Shoot
Product-centric lifestyle images to promote the all new Undyed collection in the seasonal catalog. This collection is built without the dye to eliminate water usage during the manufacturing process.
Photographer: Jess Kugler
Pack-It™ Campaign
Eagle Creek was the first to develop packing organizers, which makes Pack-It™ one of the brand's most important product lines. To help drive marketing initiatives, I directed this shoot to relay how the pieces fit together with ease in a color-blocked, Tetris-style grouping. Adding a 3-point camera perspective instead of a standard top-down approach, the consumer can inspect the actual product structure, depth and material texture.
The campaign video series was developed to push our packing bliss messaging but to also treat our strategy in a lighter tone. We took this approach to connect with a broader demographic and to bring positivity towards packing scenarios.
Photographer: David Troyer
Videographer: Christian DaCosta
Winter 2019 Shoot
For our 2019 holiday season, I directed this multi-day shoot in Boulder, CO. Despite only being October and hoping for any amount of snowfall, we were given a blizzard instead, which made for dramatic winter-themed landscapes. Despite enduring 9°F days and some environment-related challenges, this shoot was one of the most fun experiences that I have had on location.
Photographer: Ben Horton
Product Instructional & Social Videos
To introduce new collections and products to Eagle Creek, we not only focus on photography but also product instructional videos as well. The two videos above feature samples of our premium and feature-rich Caldera collection and the hands-free Stash collection. I planned and directed all videos within both collections.
Videographer & Editor: Christian DaCosta