Rox Volleyball "Declare Your Destiny" Campaign
Rox Volleyball's Declare Your Destiny campaign aimed to tell the story of aspiring athletes, established pro's, the coaches, parents, fans, and the sports community. The core messaging of this initiative was to embrace the conquered obstacles, the victories celebrated, and all the awkward phases along the way while striving to achieve your goals. Those opportunities shape us and ultimately, declare our destiny.
The main imagery and story followed pro-volleyball athlete, Emily Stockman, and how she went from that little girl dreaming of larger heights within the indoor sector to becoming one of the biggest break-out athletes in the AVP league. I led the design of this campaign and developed all digital and print assets to support it from launch to season end.
