JanSport x Netflix's Stranger Things
With the launch of Stranger Things Season 4, JanSport teamed up with Netflix to drop a limited-edition collection inspired by the show’s 1980s aesthetic, including a reissue of a heritage JanSport pack from 1986. Alongside a stellar creative team, I led the creation of the studio campaign assets, directed the model photography, and designed the packaging to bring the town of Hawkins and the Upside Down into the realm of JanSport. This collection sold out within weeks of release, and the project became one of JanSport’s most successful collaborations to date.
Photo Credits:
Model & Product Photography: Jess Kugler (New West Photography)
Studio Campaign Photography: Matt Good & Jon Laser
