JanSport Spring 2024 Campaign Shoot
For JanSport's Spring 2024 seasonal launch, our team produced a multi-day lifestyle shoot in Chicago designed to elevate JanSport's visuals with a bold and youthful edge. The campaign aimed to blend the attitude and grit of city life with the vibrant and authentic personality typically found at JanSport.
As Supporting Art Director & Lead Videographer, I captured all of the lifestyle video footage and produced the seasonal campaign reel. I also developed a range of digital assets for the launch, including email visuals, paid media banners, and social content to extend the campaign across JanSport's multiple channels.
Photo Credits:
Photographer: Alejandro Martinez (Photosophic)
Lead AD: Jon Laser
