JanSport Studio Work
Away from on-location lifestyle shoots, I have spent a lot of time in the studio bringing JanSport’s icons to life. These have been initiatives involving stop motion loops, new product and pack print campaigns and launches, and trend-based refreshes on the brand’s classic silhouettes.
I’m comfortable wearing every hat in the room, including director, photographer, stylist, producer, and even gaffer. Some studio sessions, I collaborated with a crew of talented creatives. Other days, it was just me, a tripod, and a playlist running the show.
Solar Buddies SuperBreak Backpack Launch
Art Direction, Photography, Set Design & Lighting: Matthew Good & Ben Raines
Editing & Compositing: Gavin Peterson
Recycled Collection Product Launch
Art Direction, Set Design & Editing: Matthew Good
Photography: Jess Kugler
Mahalo Suede Campus Product Launch
Art Direction, Set Design & Editing: Matthew Good
Photography: Jess Kugler
Producer: Toba Zaritsky
Freeform Floral Collection Launch
Art Direction, Set Design & Editing: Matthew Good
Photography: Jess Kugler
Producer: Toba Zaritsky
Lunch Packs Product Promos
Art Direction, Set Design & Editing: Matthew Good
Photography: David Troyer
Large Accessory Pouch Product Promo
Art Direction: Matthew Good
Set Design, Sourcing & Editing: Matthew Good & Jon Laser
Photography & Editing: Matthew Good
Tote Bag Launch GTM Concepts
Art Direction, Photography, Set Design, Sourcing & Editing: Matthew Good